T E S T I M O N I A L S

“Claire has an amazing understanding of the media and shared that knowledge with me, so that I could understand as well. She developed a targeted contact list and guided me to develop appropriate messaging for my audience. Claire is efficient and has excellent follow-through.”
--Cheryl Kaufman, Owner, CK Consulting

 "During the past six months alone, Claire provided smart strategic guidance when we launched SciStarter (named one of Philadelphia's Top Ten Tech Start Ups), set a new Guinness World Record at Science Cheerleader, and created live events and mentoring programs, also at Science Cheerleader. These events yielded national and international media coverage including the Today Show and World News Tonight with Diane Sawyer.  She is unflappable and effective, in part, because she maps ambitious-yet-"doable" paths forward while she shepherds along and supports project managers and executives. What's more: she's an absolute pleasure to work with! It's a great pleasure to recommend Claire."
--Darlene Cavalier Founder, SciStarter.com and ScienceCheerleader March 26, 2012



 “Claire is organized, efficient, and easy to work with -- a true expert in her field. She targeted different media segments for us, pitching (and sometimes adjusting and re-pitching) outlets with stories that they were interested in covering. I recommend Claire to anyone who wants to hire a seasoned professional who can immediately execute a successful PR campaign.”
--Tina Lanese, Vice President, Science Buddies 


Claire worked for me as an employee at Genealogy.com. She did such a great job I sought her out to help us as a contractor at OneGreatFamily. She is simply the best PR person with whom I’ve ever worked. She has all the people skills that are important to the work: tenacious in a pleasant way, disciplined in her work ethic and her messaging, able to express complex messages clearly and simply, etc.

Claire builds on those skills by really doing her homework to conceptualize what will resonant with the target market. Instead of asking, “What does the company have that I can talk about?” she instead starts with the target audience in asking, “What do they want to hear about?” She then works back from that to determine how she can fit our products into that message. Coupling that approach with her intuitive understanding of what editors and producers are looking for results in winning PR campaigns. Eleven years later, her success with Time Magazine remains the biggest PR win in the genealogy field. Her success in getting an 8-page pull out piece in Family Tree Magazine for OneGreatFamily was a big success for us as well.

One last thought about Claire: she is a great strategic thinker as well and can leverage her understanding of the target market to improve the product or service. In a different life, she would have been a great product manager.

I am glad for the time that we worked together and hope that we have the opportunity to work together again in the future.”                   
Rob Armstrong, SVP, Marketing and Sales, OneGreatFamily.com

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