Claire worked for me as an employee at Genealogy.com.
She did such a great job I sought her out to
help us as a contractor at OneGreatFamily. She
is simply the best PR person with whom I’ve ever
worked. She has all the people skills that are
important to the work: tenacious in a pleasant
way, disciplined in her work ethic and her
messaging, able to express complex messages
clearly and simply, etc.
Claire builds on those skills by really doing
her homework to conceptualize what will resonant
with the target market. Instead of asking, “What
does the company have that I can talk about?”
she instead starts with the target audience in
asking, “What do they want to hear about?” She
then works back from that to determine how she
can fit our products into that message. Coupling
that approach with her intuitive understanding
of what editors and producers are looking for
results in winning PR campaigns. Eleven years
later, her success with Time Magazine remains
the biggest PR win in the genealogy field. Her
success in getting an 8-page pull out piece in
Family Tree Magazine for OneGreatFamily was a
big success for us as well.
One last thought about Claire: she is a great
strategic thinker as well and can leverage her
understanding of the target market to improve
the product or service. In a different life, she
would have been a great product manager.
I am glad for the time that we worked together
and hope that we have the opportunity to work
together again in the